The First Spark
Launched my first paid search campaign with a $50 daily budget. Spent nights reading every Google Ads whitepaper I could find, manually split-testing keywords in spreadsheets before automation existed.
✦ Welcome To My Portfolio
Performance Marketer · Growth Strategist

VERTICALS I RUN ADS FOR · ACROSS US, UK, UAE & BEYOND
01 · Platform Ecosystem
A structured ecosystem connecting paid media acquisition with high-converting landing infrastructure.
Cross-platform bid strategy, server-side attribution, and payback-driven scaling.
CRO-ready landing pages & high-speed checkout.
Voice AI, server-side tracking & automated workflows.
02 · Verified Ad Spend & Account Proof
Authentic Google Ads MCC screenshots and active account dashboards monitored every morning. Click any card to inspect full-size proof.

All-time Google Ads MCC account proof — 2.03M clicks, 123K+ qualified conversions, $45.97 average CPL, and $5.66M in verified total managed ad spend.

Joint & knee pain campaign in Boise, ID — 1,800 patient conversions at $42.69 CPL and $780K in 2025 revenue.

GLP-1 / Semaglutide healthcare campaign in Mt. Juliet, TN — 889 qualified lead conversions at $47.00 CPL and $500K+ tracked revenue.

High-ticket ophthalmology surgery search campaign in Macon, GA — 10×–13× return ($15–20K/month revenue on $1.5K ad spend).

D2C luxury Shopify store in the UK selling £300 to £1,399 products — 711 orders, £0.36 Avg. CPC, and 12.4× ROAS consistently.
03 · Case Studies & Verified Results
In-depth breakdowns of real ad accounts, strategy pivots, and revenue multiplication. Click any dashboard screenshot to enlarge proof.

High-demand GLP-1 injectable market required navigating strict LegitScript certification and Google Healthcare Advertiser compliance while scaling high-ticket patient acquisition.
Led a complete Google Search & PMax overhaul with strict compliance guardrails, targeted intent keyword clusters, and HIPAA-friendly landing page funnel optimization.
Restructured campaign architecture around high-LTV GLP-1 search queries, deployed location bidding around Mt. Juliet / Nashville metro, and optimized bid strategies for direct consultations.

Saturated local healthcare market with rising CPLs on competitive joint & knee pain search terms.
Implemented aggressive negative keyword sculpting, location-based radius bidding, and hyper-targeted ad copy speaking directly to chronic joint pain sufferers.
Built custom ad groups by condition (knee, spine, joint), streamlined 1-click booking flow, and adjusted dayparting to match clinic receptionist availability.

Lean monthly ad budget of $1.5K attempting to capture competitive high-ticket $4K+ LASIK surgery patients.
Achieved an exceptional revenue-to-spend ratio by targeting exact-match high-intent keywords and optimizing high-converting landing page alignment.
Eliminated broad match waste, focused budget tightly on Macon DMA searchers seeking immediate consultation, and tested high-urgency ad extensions.

High-ticket UK Shopify store selling product range from £300 to £1,399 required ultra-efficient acquisition without sacrificing volume or burning budget on low-intent searchers.
Engineered a high-intent Google PMax & Search structure segmented by price tier and margin. Implemented custom ROAS targets and feed attribute optimizations for UK luxury shoppers.
Achieved an ultra-low £0.36 Avg. CPC across 2+ years of continuous scaling, generated 711 high-ticket order conversions on £58.3K spend at £81.99 Cost/Conv., holding 12×+ ROI consistently.
Authentic 12-month Google Search Console performance reports proving high-intent organic keyword growth across healthcare, local service businesses, and high-ticket e-commerce.




04 · Client Testimonials
Authentic client reviews from business owners & CMOs across USA, UK, Canada, Australia, and Dubai.
“Malik completely restructured our Google Ads MCC in Dubai. Our cost per acquisition dropped by 42% within 30 days while maintaining record consultation volume.”
“The UGC creative funnels and Meta retargeting campaigns scaled our UK ecommerce store to a consistent 12.4x ROAS. Best media buyer we have worked with.”
“We were burning $15K/month on broad match keywords before Malik stepped in. He scaled our search campaigns to 10x ROI with zero wasted spend.”
“Our D2C skincare brand scaled from $20K/mo to $120K/mo on Meta ads using Malik's creative testing rigs. Transparent weekly reporting and zero fluff.”
“Technical SEO overhaul and content silos delivered an immediate 210% increase in non-brand organic search traffic for our SaaS platform.”
“Our organic rankings for high-intent real estate search terms in Dubai soared to position #1. Organic lead conversions increased by 180% year-over-year.”
“Malik overhauled our landing page funnel architecture. Conversion rate jumped from 1.8% to 4.2% in under six weeks without touching our ad budget.”
“Malik doesn't just buy ads — he builds complete scalable acquisition engines. Added over $2M in annual recurring pipeline for our B2B agency.”
“Transformed our seasonal Black Friday promotions into a 14x ROAS revenue engine in 72 hours flat. Hands down the sharpest growth marketer out there.”
“Extremely professional and data-driven. His PMax bid strategies and search account restructuring generated 1,800+ qualified patient bookings for our clinics.”
“From campaign compliance to high-ticket landing page optimization, Malik delivered over $500K in tracked revenue for our luxury healthcare practice.”
“His high-intent search strategy and CPL optimization cut our qualified lead cost down to $45.97 across competitive search categories.”
“The 1-click booking flow and mobile CRO improvements resulted in instant 2x revenue growth. Our clients love the seamless appointment UX.”
“Cross-channel attribution and server-side tracking setup were executed flawlessly. Malik achieved an unprecedented 13x ROI on our ad spend.”
“Unbelievable attention to detail and creative strategy. Malik scaled our retail fashion campaign across North America with incredible profitability.”
“Malik completely restructured our Google Ads MCC in Dubai. Our cost per acquisition dropped by 42% within 30 days while maintaining record consultation volume.”
“The UGC creative funnels and Meta retargeting campaigns scaled our UK ecommerce store to a consistent 12.4x ROAS. Best media buyer we have worked with.”
“We were burning $15K/month on broad match keywords before Malik stepped in. He scaled our search campaigns to 10x ROI with zero wasted spend.”
“Our D2C skincare brand scaled from $20K/mo to $120K/mo on Meta ads using Malik's creative testing rigs. Transparent weekly reporting and zero fluff.”
“Technical SEO overhaul and content silos delivered an immediate 210% increase in non-brand organic search traffic for our SaaS platform.”
“Our organic rankings for high-intent real estate search terms in Dubai soared to position #1. Organic lead conversions increased by 180% year-over-year.”
“Malik overhauled our landing page funnel architecture. Conversion rate jumped from 1.8% to 4.2% in under six weeks without touching our ad budget.”
“Malik doesn't just buy ads — he builds complete scalable acquisition engines. Added over $2M in annual recurring pipeline for our B2B agency.”
“Transformed our seasonal Black Friday promotions into a 14x ROAS revenue engine in 72 hours flat. Hands down the sharpest growth marketer out there.”
“Extremely professional and data-driven. His PMax bid strategies and search account restructuring generated 1,800+ qualified patient bookings for our clinics.”
“From campaign compliance to high-ticket landing page optimization, Malik delivered over $500K in tracked revenue for our luxury healthcare practice.”
“His high-intent search strategy and CPL optimization cut our qualified lead cost down to $45.97 across competitive search categories.”
“The 1-click booking flow and mobile CRO improvements resulted in instant 2x revenue growth. Our clients love the seamless appointment UX.”
“Cross-channel attribution and server-side tracking setup were executed flawlessly. Malik achieved an unprecedented 13x ROI on our ad spend.”
“Unbelievable attention to detail and creative strategy. Malik scaled our retail fashion campaign across North America with incredible profitability.”
05 · Verified Growth Receipts
06 · Core Services & Growth Pillars
Every engagement combines all four. Performance marketing is the engine, but tracking, CRO, and creative strategy are what stop the wheels from spinning.
Full-funnel Google, Meta, TikTok, and YouTube campaigns engineered around payback economics, not vanity metrics.
Server-side GTM, consent mode v2, enhanced conversions, and MMM-lite models that survive iOS and cookie deprecation.
High-velocity landing page programs with structured A/B testing and behavioral analytics baked into every variant.
AI-augmented UGC pipelines, hook libraries, and briefs that ship 80+ ad variants per month without burning out.
Integrated Tech & Platform Stack
07 · The Journey
Launched my first paid search campaign with a $50 daily budget. Spent nights reading every Google Ads whitepaper I could find, manually split-testing keywords in spreadsheets before automation existed.
Joined a regional digital agency and scaled from junior buyer to senior paid media lead within 9 months. Took ownership of ecommerce, SaaS, and education verticals simultaneously.
Engineered a Black Friday funnel for an ecommerce brand that returned 14× ROAS in 72 hours. That case study became the agency's flagship proof point and is still cited today.
Left the agency to launch an independent consultancy. First six months: 11 retainer clients across 4 countries, ranging from D2C skincare to B2B SaaS.
When COVID hit, every client panicked. Rebuilt their entire funnel stack around first-party data, server-side tracking, and creative testing rigs. Ended the year up 230% on portfolio revenue.
Expanded from pure Google Ads into full-funnel Meta, TikTok, and YouTube. Built a unified attribution model that became the basis of every client report we still ship.
Hired a 6-person pod of media buyers, creatives, and analysts. Codified the operating playbook that lets us launch a new account in under 14 days end-to-end.
Lifetime managed ad spend in primary Google Ads MCC crossed $5.66M+, with portfolio CPL holding at $45.97 across 123K+ qualified conversions.
Rebuilt the entire creative and keyword pipeline around LLM-assisted briefs, generative UGC, and predictive budget allocation. Cut production cycle from 14 days to 72 hours.
Cumulative Google Ads spend managed across all client accounts surpassed the $5.66M mark — spanning healthcare, ecommerce, local services, and high-ticket verticals.
Currently building a private performance studio focused on category-leading brands ready to treat paid media as a strategic moat, not a line item. The next chapter starts now.
Available for select performance marketing partnerships & ad accounts scaling to 7 figures.
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08 · Contact & Strategy Brief
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