MMALIK ASAD
Book
All Case Studies
02 · SEO Case Studies

SEO & Organic Search Visibility

Authentic 12-month Google Search Console evidence proving high-intent organic keyword growth, technical fixes, and local visibility across competitive markets.

Case 01
Specialty Healthcare & Wellness Clinic · Mt. Juliet, Tennessee · USA
Key Result
2.08K clicks
Health & Wellness — Mt. Juliet, TN
Redacted Search Console dashboard for a Health and Wellness clinic in Mt. Juliet showing 12 months of organic performance
Click to Expand
Verified Search Console EvidenceOrganic Search Performance
Case Study 01

Health & Wellness — Mt. Juliet, TN

Specialty Healthcare & Wellness Clinic · Mt. Juliet, Tennessee · USA

Local Organic Search Dominance & Zero-Ad Lead Engine

The Challenge

The clinic relied entirely on paid search ads with rising acquisition costs, while holding zero organic visibility for high-intent wellness and injectable treatment searches across the Mt. Juliet and Greater Nashville area.

Strategic Approach

• Prioritize hyper-local condition landing pages targeting high-intent wellness queries around Mt. Juliet.

• Establish medical reviewer credentials and E-E-A-T trust signals to meet strict YMYL quality standards.

• Sync Google Business Profile location data directly with structured MedicalClinic entity schema.

Execution & Optimization

• Published dedicated treatment pages for specialized therapies with localized geo-coordinates.

• Embedded verified physician bios and clinical credentials across all service templates.

• Optimized mobile Core Web Vitals to achieve 95+ mobile PageSpeed performance.

Verified Search Results
Total Clicks
2.08K
Organic Patient Clicks
Total Impressions
370K
Search Impressions
Average CTR
0.6%
High Intent CTR
Average Position
14.7
Top 3 Local Ranks
Case 02
Regional Chiropractic & Regenerative Clinic · Boise & Meridian · Idaho, USA
Key Result
9.13K clicks
Health & Wellness — Idaho
Redacted Search Console dashboard for a regional Health and Wellness project in Idaho showing 12 months of organic performance
Click to Expand
Verified Search Console EvidenceOrganic Search Performance
Case Study 02

Health & Wellness — Idaho

Regional Chiropractic & Regenerative Clinic · Boise & Meridian · Idaho, USA

Regional Multi-Location Organic Search & Authority Overhaul

The Challenge

Outdated website architecture, duplicate location content, missing canonical tags, and crawling bottlenecks prevented the multi-clinic practice from capturing organic search demand across the Boise, Meridian, and Nampa metropolitan regions.

Strategic Approach

• Architect distinct multi-location hubs with strict local NAP consistency across regional service areas.

• Build condition-based content silos connecting chronic joint pain education to direct consultation booking.

• Eliminate index bloat and resolve canonical conflicts to maximize search engine crawl efficiency.

Execution & Optimization

• Deployed localized landing hubs with Google Maps embeds and location-specific patient review schemas.

• Structured internal linking silos connecting specialized condition pages to primary clinic appointment forms.

• Purged orphan URLs, fixed broken redirects, and submitted streamlined XML indexation feeds.

Verified Search Results
Total Clicks
9.13K
Organic Clinic Clicks
Total Impressions
1.6M
Regional Impressions
Average CTR
0.6%
Qualified CTR
Average Position
39.7
Expanding Keyword Footprint
Case 03
Commercial & Residential Roofing Contractor · Pacific Northwest · Washington, USA
Key Result
24.7K clicks
Roofing Website — Washington State
Redacted Search Console dashboard for a Roofing Website in Washington State showing 12 months of organic performance
Click to Expand
Verified Search Console EvidenceOrganic Search Performance
Case Study 03

Roofing Website — Washington State

Commercial & Residential Roofing Contractor · Pacific Northwest · Washington, USA

Dominant Commercial & Residential Roofing Organic Lead Engine

The Challenge

The contractor was losing high-ticket commercial and residential roofing inquiries to national aggregator directories due to a lack of topical depth, missing municipal landing pages, and weak regional authority signals.

Strategic Approach

• Build deep topical authority around commercial TPO systems, residential replacements, and storm repair.

• Target Google Featured Snippets with concise, structured question-and-answer heading formats.

• Acquire authoritative regional trade association, supplier, and local chamber backlinks.

Execution & Optimization

• Published geo-tagged project case studies with inspection logs, materials breakdown, and local schema.

• Restructured heading hierarchies with bulleted data tables to capture position-zero search snippets.

• Secured high-trust industry citations and localized supplier directory integrations across Washington State.

Verified Search Results
Total Clicks
24.7K
Organic Roof Leads
Total Impressions
4.51M
High-Intent Impressions
Average CTR
0.5%
Targeted Intent CTR
Average Position
6.3
Page 1 SERP Dominance
Case 04
High-Ticket D2C Luxury Furniture · London & Nationwide · United Kingdom
Key Result
5.72K clicks
Furniture E-Commerce — United Kingdom
Redacted Search Console dashboard for a Furniture E-Commerce store in the United Kingdom showing 12 months of organic performance
Click to Expand
Verified Search Console EvidenceOrganic Search Performance
Case Study 04

Furniture E-Commerce — United Kingdom

High-Ticket D2C Luxury Furniture · London & Nationwide · United Kingdom

High-Ticket UK Furniture Store Organic Collection Optimization

The Challenge

A high-ticket UK furniture brand (£300–£1,399 AOV) suffered from severe Shopify tag duplicate content, unindexed variant pages, and missing structured product data, suppressing organic category rankings against national retail chains.

Strategic Approach

• Implement structured Product and AggregateRating schemas to unlock rich snippets in Google SERPs.

• Consolidate faceted filter URLs with canonical rules to stop crawl budget waste.

• Develop high-intent interior styling guides linked directly to core commercial furniture collections.

Execution & Optimization

• Injected JSON-LD product pricing and stock availability schemas across all catalog collections.

• Applied canonical tags to dynamic filter parameters, indexing only primary collection URLs.

• Converted product imagery to WebP with descriptive alt attributes for Google Image search.

Verified Search Results
Total Clicks
5.72K
High-Intent Buyer Clicks
Total Impressions
923K
E-Commerce Impressions
Average CTR
0.6%
Commercial Buyer CTR
Average Position
15.0
Top Rank Expansion
Proof methodology

Useful evidence, reported responsibly.

  • Client and account identifiers are removed from public evidence.
  • Published figures mirror the visible repository evidence; no results are projected.
  • Outcomes vary by market, offer, budget, tracking quality, and execution.

Your context will be different

Discuss the growth constraint behind your numbers.

Start with the account, funnel, or search problem. Malik will use the available evidence to determine the most useful next step.

Discuss a project

Start a useful conversation

Tell me what needs to grow.

Choose a direct channel or prepare a structured brief with the context needed to assess fit and the most useful next step.

Focused conversation

Book a Strategy Call

Choose an available slot to discuss the current constraint, available evidence, and project fit.

View available times

Detailed written brief

Email Malik

Send the background, relevant links, and questions when the context is easier to explain in writing.

malik@digimatrixsolutions.com

Direct WhatsApp

Start with a concise message

Share a short introduction, the main project constraint, and a useful link to the relevant context.

Message Malik on WhatsApp

Project brief

Tell me what needs to grow

Prepare the essentials in one email without adding another account, portal, or form provider.

Submitting prepares a complete email and opens your email application. Nothing is sent automatically.