01 · Standard
Evidence before assumptions
Start with what the account, website, platform, and customer journey can actually show before prescribing a channel or tactic.
Performance marketer · growth strategist
Malik Asad Jahanzeb. Strategy that stays accountable to evidence.
Malik works on the points where paid acquisition, organic visibility, measurement, and conversion systems stop producing clear commercial decisions. The job is to find the constraint, connect the evidence, and make the next move useful.
SERVING USA · UK · CANADA · AUSTRALIA · UAE
Google Ads · Meta Ads · SEO · CRO · Analytics
Professional story
From channel craft to connected growth systems
The through-line is not a single platform. It is the discipline of connecting intent, spend, experience, and measurement so the work can be evaluated honestly.
- 01
Paid acquisition as the foundation
The portfolio story begins with hands-on paid search: understanding intent, structuring campaigns, allocating budget, and connecting every click to a useful commercial action.
- 02
From channels to connected systems
As the work expanded into Meta Ads, SEO, landing experiences, and first-party measurement, the focus moved beyond isolated platforms toward the full path from discovery to conversion.
- 03
Strategy grounded in operating evidence
Today, Malik works across acquisition, search visibility, analytics, and conversion strategy—using the evidence available to identify constraints, prioritize action, and communicate results responsibly.
Working philosophy
The standards behind the work
02 · Standard
Commercial outcomes over vanity metrics
Clicks, impressions, and engagement matter only in context. The useful question is how marketing activity supports qualified demand and better decisions.
03 · Standard
Measurement before optimization theatre
Define meaningful actions, understand tracking limitations, and improve attribution quality before treating a dashboard number as certainty.
04 · Standard
Responsible communication of results
Separate platform-verified evidence from downstream business outcomes, state attribution limits, and avoid promising that one result can be reproduced elsewhere.
Core expertise
Specialisms that work better together
01 · Expertise
Google Ads
Campaign structure, search intent, budget allocation, or landing-page alignment is limiting efficient acquisition.
02 · Expertise
Meta Ads
Creative fatigue, fragmented testing, or weak funnel alignment is making paid-social performance difficult to interpret and sustain.
03 · Expertise
SEO
Technical friction, thin topical coverage, or unclear site architecture is reducing search visibility and discoverability.
04 · Expertise
Conversion Strategy
The acquisition journey creates avoidable friction, weak message continuity, or unclear conversion decisions.
05 · Expertise
Analytics & Tracking
Incomplete events, inconsistent conversion definitions, or platform reporting gaps are weakening optimization and budget decisions.
How Malik works
A clear path from context to improvement
- 01
Discovery
Clarify the commercial goal, market, offer, current channels, constraints, and available evidence.
- 02
Diagnosis
Examine the account, funnel, website, tracking, and decision process to locate the most important constraint.
- 03
Strategy
Prioritize the smallest set of actions that connects acquisition, measurement, and conversion work.
- 04
Execution
Translate the strategy into campaign structure, search work, measurement, landing direction, or team guidance.
- 05
Measure & improve
Use new evidence to refine allocation, messaging, visibility, and the next commercial decision.
Credibility through inspectable work
Trust the method enough to inspect the evidence.
The portfolio separates dashboard evidence from interpretation, anonymizes private account details, and states what each screenshot can and cannot prove.
A personal next step
Bring the context. Malik will help clarify the question.
Start with the project, account, funnel, or measurement problem—not a preselected package.